Services

Strategic advisory for every stage of your journey.

From your first experiment to your Series B close, we provide the expertise you need, when you need it. Our particular depth is in healthtech, medtech, and diagnostics, though we work across the full spectrum of STEM.

01

Fundraising & Financial Strategy

Raising capital is one of the most time-consuming and high-stakes activities any startup undertakes. Getting it wrong costs you months, dilution, and momentum. We bring institutional-grade financial expertise to the startup world, having raised over £12M across multiple rounds for our clients.

Who this is for
  • Healthtech, medtech, and diagnostics companies
  • Pre-seed to Series B startups preparing to raise capital
  • Companies that need to restructure their financial story
  • Teams without a CFO or with limited fundraising experience
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What we deliver
Financial modelling and valuation

Building robust, investor-ready financial models that tell your growth story with clarity and credibility.

Pitch materials

Creating compelling pitch decks, one-pagers, and data rooms that stand out in a crowded market.

Investor targeting and introductions

Identifying the right investors for your stage, sector, and geography, and facilitating warm introductions through our network.

Round management

Running structured fundraising processes, managing investor communications, and advising on term sheet negotiations.

Grant applications

Preparing and submitting applications to Innovate UK, UKRI, Horizon Europe, and other grant bodies.

Cash-flow management

Designing financial controls and forecasting systems to extend your runway and reduce burn rate.

02

Scientific & Product Strategy

Building a STEM product requires navigating a maze of scientific validation, regulatory requirements, and technical development decisions. We bring deep domain expertise across life sciences, health-tech, AI/ML, and medical devices to help you make the right calls at every stage.

Who this is for
  • Healthtech, medtech, and diagnostics companies
  • Health-tech and med-tech startups developing regulated products
  • Life sciences companies navigating clinical development
  • AI/ML companies building diagnostic or therapeutic tools
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What we deliver
Scientific rationale and positioning

Crafting the scientific narrative that underpins your product, aligning clinical evidence with commercial objectives.

Regulatory pathway planning

Mapping the route to CE marking, FDA clearance, or other regulatory approvals, including pre-submission strategy and documentation.

Biomarker and diagnostic strategy

Developing and validating biomarker strategies for clinical development, companion diagnostics, and precision medicine applications.

Clinical trial design support

Advising on trial design, endpoint selection, patient enrichment strategies, and KOL engagement.

AI/ML integration and agentic systems

Advising on the integration of artificial intelligence and machine learning across product development, clinical workflows, and business operations. This includes clinical AI validation for regulated environments, AI-driven diagnostic and biomarker strategy, and the design and implementation of agentic AI workflows that help companies automate and accelerate key processes in their products and operations.

Product development roadmaps

Creating structured development plans with clear milestones, risk registers, and go/no-go decision frameworks.

AI integration is relevant across all of our service areas: from AI-driven fundraising narrative and financial modelling tools, to agentic workflows in product development and clinical trial execution. If AI is part of your product or your business, it is part of our conversation.
03

Go-to-Market & Commercialisation

A scientifically sound product with no route to market is a research project, not a business. We help you bridge the gap between development and commercial success, drawing on experience launching products across health-tech, pharma, deep tech, and consumer technology.

Who this is for
  • Healthtech, medtech, and diagnostics companies
  • Startups preparing to launch their first product
  • Companies entering new markets or geographies
  • Teams that need to build a commercial function from scratch
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What we deliver
Market analysis and competitive positioning

Understanding your market landscape, identifying your differentiation, and defining your value proposition.

Launch strategy

Planning your market entry, including pricing, channel strategy, partnership development, and initial customer acquisition.

Stakeholder management

Managing relationships with investors, board members, clinical partners, and regulatory bodies.

Partnership development

Identifying and negotiating strategic partnerships with distributors, healthcare providers, technology platforms, and industry bodies.

04

Operations & Management Advisory

Growth creates complexity. We help you build the operational foundations that allow your business to scale without breaking. We also work with companies in distress, bringing turnaround experience and a calm, structured approach to crisis management.

Who this is for
  • Healthtech, medtech, and diagnostics companies
  • Scaling startups that need to professionalise their operations
  • Companies in distress that need experienced hands
  • Founder-led businesses that need senior operational support without a full-time hire
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What we deliver
Project management and milestone planning

Implementing structured project management frameworks tailored to fast-moving startup environments.

Board and investor reporting

Creating reporting frameworks that keep stakeholders informed and engaged without consuming your team's time.

Risk management

Building risk registers and mitigation strategies for technical, commercial, and operational risks.

Turnaround and restructuring

For businesses in difficulty, we provide rapid diagnostic, stabilisation planning, and execution support.

Product and UX design

Bringing a systems-design approach to product architecture, consumer pathways, and user experience. Drawing on training at the Bartlett School of Architecture and experience building a technology platform end-to-end as COO, we help companies design products and experiences that are coherent, usable, and built to scale.

05

Regulatory Approval & Compliance

For healthtech, medtech, and diagnostics companies, regulatory approval is not a compliance checkbox. It is a strategic milestone that shapes your product roadmap, your fundraising narrative, and your path to commercial revenue. We have direct experience of both CE marking and FDA clearance, and we help you approach the regulatory pathway as an integrated part of your growth strategy, not a siloed workstream.

Who this is for
  • Healthtech, medtech, and diagnostics companies
  • Medtech and diagnostics companies approaching CE marking or FDA clearance
  • Healthtech startups developing regulated products that need a clear regulatory strategy integrated with their commercial plan
  • Companies preparing fundraising materials that need to present a credible regulatory pathway to investors
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What we deliver
Regulatory pathway planning

Mapping the CE marking or FDA clearance route for your product, including pre-submission strategy, evidence requirements, and timeline planning aligned with your commercial objectives.

CE marking readiness

Preparing the technical documentation, clinical evidence package, and quality management frameworks required for CE marking under MDR and IVDR.

FDA clearance strategy

Advising on 510(k), De Novo, or PMA pathways, pre-submission meetings, and the clinical and technical evidence required to support your submission.

Alignment of regulatory and commercial priorities

Ensuring that regulatory planning is integrated with your product development roadmap, fundraising milestones, and go-to-market timing, not treated as a separate problem.

Evidence and validation planning

Designing clinical and analytical validation strategies that satisfy regulatory requirements while generating commercially useful data.

Investor communication on regulatory strategy

Translating your regulatory pathway into clear, credible language for investor decks, data rooms, and due diligence conversations.

GoldWhite provides strategic regulatory advisory and planning. Where formal specialist regulatory, legal, or notified-body services are required, we work alongside or prepare companies for engagement with the appropriate external experts.
How We Work

We work flexibly to suit your needs and budget.

Retained Advisory

A monthly retainer providing a set number of consulting days, typically 2–8 days per month. Ideal for ongoing strategic support where you need a trusted advisor in your corner.

Project-Based

A defined scope with clear deliverables, timeline, and fee. Ideal for fundraising rounds, product launches, regulatory submissions, or strategic reviews with a clear end point.

Fractional Executive

One of our directors embeds in your organisation part-time as a fractional CTO, CSO, CFO, or COO. Ideal for companies that need senior leadership but aren't ready for a full-time hire.

Discuss your needs.

Every engagement starts with a conversation. Book a 30-minute strategy call with one of our directors. No pitch, no obligation.

Book a Strategy Call →